Empire creates Virtual Reality special issue to mark launch of Alien: Covenant
Empire has produced a virtual reality (VR) issue to coincide with the launch of the eagerly-anticipated Alien: Covenant film
The special issue, produced in partnership with Twentieth Century Fox, stakes a claim as the first ever VR magazine issue in the UK.
Bauer Media said 7,500 copies of the limited edition special issue, priced at £6.99, will be available exclusively through Sainsbury’s, with an additional 2,000 available to buy online.
The issue unlocks two pieces of video content: a 360-degree virtual reality encounter with alien Neomorph at the time of its birth, and an in-world scene not featured in the film.
The footage can be accessed using a unique Snapchat Snapcode found on the special Google VR headset that comes with the issue, all bagged together in a package featuring exclusive cover art.
Editor-in-Chief Terri White said: "Once again, Empire is leading the way when it comes to innovation and creativity in magazine media. With our exclusive virtual reality issue, we’re bringing our readers even closer to the films and filmmakers they love.”
Chris Green, UK Marketing Director, Twentieth Century Fox Film, added: “It’s fantastic to be working with Empire to bring fans this virtual reality experience. For those brave enough, it’s a unique opportunity to step inside the Alien universe for an exhilarating and immersive taste of what’s in store for them when Alien: Covenant hits cinemas on 12 May.”